About two or three months ago I was buying sliced turkey from my local deli when I happened to look down at a loaf of Sara Lee bread in the midst of a line up at the bottom of the counter.
Does anyone know the Sara Lee slogan? Do you think its “Nobody does it like Sara Lee”? Well, I did.
That’s not their slogan. It’s “Nobody doesn’t like Sara Lee.”
Now fuck me if I’m wrong, but that’s the dumbest tag I’ve ever heard. Maybe the brilliance of it is to have consumers think the slogan/tag line is one thing, but actually be another. Well if so, that’s just stupid too. That tag is like someone saying “Your team doesn’t suck” when someone asks if that particular team is good.
Why not “Everybody likes Sara Lee”?
Okay, I’m done. Thanks for your attention.
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